Audits
Audit I · Business Discovery

Know where you stand before you spend on marketing.

The diagnostic every local business should run before its next quarter of marketing spend. 11 categories. 1 week turnaround. $199 fixed. No sales call, no upsell — just an honest read on what's working, what's broken, and the top 10 fixes ranked by effort × impact.

Start the audit · $199 See a sample report
Delivered in 1 week
11-category scorecard
1-hour strategy call included
Your Business Score
SAMPLE
52
Out of 100
Needs Improvement
Tech SEO8/10
Trust & Proof3/10
GBP6/10
Conversion4/10
~25-page report · top 10 fixes · 30/60/90 plan
Why this audit matters

Most local businesses spend on marketing without a diagnostic.

It's like prescribing medicine without an exam. Here's what the diagnostic catches that "vibes" doesn't.

1

You're spending on the wrong fix

The site that's losing leads to a JavaScript-dependent contact form, not "more keywords." Without a diagnostic you can't tell.

2

Tiny NAP inconsistencies cost real leads

"Suite 100" vs "Ste 100" across your website, GBP, and Yelp tells Google you might be three businesses, not one. AI does the same check.

3

Your GBP is doing more work than your website

For local discovery, GBP optimization beats most website redesigns. We tell you which lever moves the needle for YOUR business.

4

Trust signals beat keyword stuffing

Google's E-E-A-T update made keyword density irrelevant for YMYL categories. Named authors, real credentials, and inline citations are now the ranking factors.

5

Mobile-first is non-negotiable

~60% of local searches are mobile. We measure mobile rendering, page speed, and click-to-call functionality — not just "responsive design".

6

The audit pays for itself in week 1

$199 vs an hour of misallocated marketing spend. Most customers find at least one fix worth thousands in the first 30 days.

What's inside

11 modules. Every one with concrete findings.

Each module is a structured analysis section in your report — not a checkbox. Industry-specific benchmarks apply automatically.

1
Executive Snapshot
The five things to know first — written for the owner, not the developer.
2
Score by Category
Visual breakdown of all 11 categories, weighted by industry.
3
Tech SEO
18 deterministic checks: HTTPS, title, meta, H1, canonical, schema, OG, alt, sitemap, robots, viewport, PageSpeed.
4
Google Business Profile
Categories, services, photos, hours, reviews, posts. Cross-references against website NAP for inconsistencies.
5
Local SEO Program
Page-type taxonomy: how many service pages, condition pages, location pages you have vs. expectation.
6
Content by Search Intent
Coverage across core service / problem-condition / decision-stage / brand keyword buckets.
7
GEO & AI Search Readiness
Foundation check for AI visibility: schema, llms.txt, robots AI bots, multilingual signals. (Full audit in Audit III.)
8
Branding & Message
Tagline clarity, value proposition, differentiation, visual consistency across pages.
9
Conversion Readiness
Click-to-call, contact form friction, primary CTA placement, hero answer-first structure.
10
Trust & Proof
Author bylines, credentials, testimonials, schema, YMYL panel for medical / legal / financial.
11
Social & Video
Detected social channels, video presence, transcripts, schema markup on visual assets.
+
Top 10 Priority Fixes + 30/60/90 plan
Ranked by severity × impact. Each with effort estimate.
Sample report

This is exactly what you get.

A real audit delivered to a Middletown TCM clinic. Same structure for every business; the depth and specificity scale with your category.

Business Discovery Audit · No. 042-A · April 2026
Dr. Huang Clinic
Acupuncture & TCM · Middletown, NY
✓ Strong content foundation. Clinic loses leads in 4 of 11 categories because of trust-signal gaps and conversion-flow friction — fixable in 30 days.
Domain
drhuangclinic.com
Pages audited
147
Industry
Medical / TCM
Languages
English / Mandarin
52/100
Discovery Score
Needs Improvement
1

Score Breakdown

11 categories
✓Tech SEO8/10
!Google Business Profile6/10
✗Trust & Proof3/10
✗Conversion Readiness4/10
!Local SEO Program5/10
✓Content by Intent7/10
2

Top Priority Fixes

Sample · 4 of 10 shown
1
Replace "Staff" bylines with named practitioner + credentials
Every clinical post is bylined "Staff." For YMYL medical content this is the single biggest reason Google + AI engines downrank a source.
CriticalTrust2 days
2
Resolve "20 years" vs "Over 15 years" experience conflict
Hero says 20 years. Why-Choose-Us says 15+. Internal contradiction = AI / Google downrank.
CriticalConsistency2 hours
3
Add medical schema (MedicalBusiness + Physician)
Currently no industry-specific JSON-LD. We provide ready-to-paste markup.
HighSchema1 day
4
Add FAQ block with FAQPage schema to top 5 pages
No FAQ markup detected. Adding 5-10 Q&As per major page captures voice + AI traffic.
HighContent3 days
Methodology

Four checks. Pass them all to be discoverable.

Local discovery is sequential — fail step 1 and steps 2-4 don't matter. We audit in dependency order.

1
Reachability
Can search engines and customers reach your content?
  • HTTPS & status codes
  • Mobile rendering
  • Sitemap & robots
  • Server-side rendering
2
Identity
Is your business identifiable as one entity?
  • NAP consistency
  • Schema markup
  • GBP completeness
  • Cross-page facts
3
Trust
Can a customer (or search engine) verify you?
  • Named authors / credentials
  • Reviews & testimonials
  • YMYL signals
  • Sourced statistics
4
Conversion
Does discovery convert to action?
  • Click-to-call
  • Contact form friction
  • Hero CTA clarity
  • Mobile UX
Customer wins

What the diagnostic unlocks.

BAAM found 17 things wrong with our website that no SEO consultant ever mentioned. We knocked them out in 8 weeks. New patient inquiries doubled.
DR
Dr R., Acupuncturist
TCM Clinic, Hudson Valley
↑ Score 41 → 82
The 30/60/90 plan was the most useful piece. We stopped buying random services and just executed the list. Booked 14 weeks of work for our developer.
JL
J. Liu, Operations
Restaurant Group, NYC
↑ +28% Google calls
$199 well spent. Found a NAP inconsistency between our website and Google that had been quietly costing us local rankings for two years.
MC
M. Chen, Owner
Real Estate Agency, Queens
↑ Local pack #4 → #1
Pricing

$199. One-time. No retainer.

Fixed price. Fixed scope. No upsells in the deliverable.

Business Discovery Audit
For local businesses ready to know where they stand.
$199
One-time · Delivered in 1 week · Magic-link sign in (no password)
What's included
  • 11-category scorecard with industry-specific benchmarks
  • Cross-page consistency findings (NAP, contradictions, schema gaps)
  • Top 10 priority fixes ranked by effort × impact
  • 30 / 60 / 90-day action plan
  • 1-hour strategy call to walk through
  • PDF export + access to your dashboard
  • Upgrade credit: $199 credited toward Growth Strategy Audit within 60 days
Start Discovery Audit →
14-day money-back guarantee
Common questions

Frequently asked.

How does this differ from a free SEO audit?
Free audits are usually automated checklists from one source — typically a tool's own ranking signals. Discovery is a multi-source diagnostic: deep crawl of your site, GBP API integration, PageSpeed, schema validation, cross-page consistency analysis. The deliverable is a structured 25-page report with concrete fixes — not a list of warnings.
Do I need an account?
Yes — magic-link sign in (no password). You enter your email at checkout, click the magic link in your inbox, and you're in. The account lets you access your audit later, re-run it, and run additional audits (Growth Strategy or AI Search) from the same dashboard.
What does the strategy call cover?
A 1-hour call (Zoom or phone) where we walk through your report's top findings, answer questions, and clarify which fixes to do first based on your bandwidth. Held within 2 weeks of report delivery.
Can I upgrade to Growth Strategy later?
Yes. We credit your $199 against the $799 Growth Strategy price for 60 days after delivery. So upgrading costs $600.
Does this cover AI search (ChatGPT, Claude, Perplexity, Gemini)?
Discovery includes a foundation check for AI search readiness (schema, llms.txt, robots AI bots) — but live AI engine testing across the four major engines is the AI Search & Growth Audit (Audit III). Discovery covers traditional Google / Maps / GBP discovery; Audit III covers the parallel AI search layer.
What if I'm not happy with the report?
14-day money-back guarantee, no questions asked. Email us within 14 days of delivery and we refund the $199 in full.
Three audits, one BAAM

Already know your basics? Try these instead.

AUDIT I · YOU ARE HERE

Business Discovery

Where you stand · 11 categories · top 10 fixes · $199

Currently viewing
AUDIT II

Business Growth Strategy

The 12-month plan · forecast · competitor analysis · $799

Learn more →
AUDIT III

AI Search & Growth

Live tests across ChatGPT / Claude / Perplexity / Gemini · $899

Learn more →
→ Audit I · 1 week turnaround · $199

Stop guessing. Start with the diagnostic.

$199 for a clear, ranked, defensible read on what's working and what's broken across 11 categories. Best money you'll spend before next quarter's marketing budget.

Start audit · $199 → See all audits